So excited to finally share this branding project (one of my favs from 2016), just in time for the new year! Tiffany is a bold and fearless travel and lifestyle blogger, who's adventures over at Tiffany Eat World are guaranteed to make anyone yearn to break free of their everyday routine and explore the world. Working with Tiffany was such a breath of fresh air. She isn't afraid of vibrant brand colours (as you can tell by the mood board below) and she's passionate about producing non-fluffy travel content. Yes, yes, and YES please!

My Work, DesignCaileigh KyleDecember 31, 2016Branding, PortfolioComment

Brand and Website Design for Odds + Ends Creative

I'm so excited to finally share a peek behind the branding for Odds + Ends! Launching this business has been a side project of mine for over a year, so I thought it'd be cool to walk you through the full branding and web design process. As a designer, it's hard to give yourself the same process as you would for clients. For Odds + Ends, I really tried to be as intentional and structured as I would be with a client. It was definitely a challenge, but in the end it turned out exactly as I had envisioned!

Design, My WorkCaileigh KyleFebruary 8, 2016Branding, Web Design Comments

Is Your Branding Holding You Back from Your Revenue Potential?

When you're a solopreneur, you're intensely invested in your business on a day-to-day basis. This can make it hard to take a step back and identify what exactly is holding you back from being where you want to be. You can probably tell that something just doesn't sit right, but you might not be able to put your finger on the exact cause. I can tell you that at least half of the time, the problem is the elusive "B Word": Branding.