It’s no surprise that the creative unicorns of the world end up feeling their hearts being tugged in multiple directions. We creatives have curious minds and a hunger to explore. This often ends up with very passionate, soulful people wearing all the hats and wanting to share all of their various passions with the world.
If this sounds like you, I have good and bad news.
Read More2016 was a weird year for many. Times are changing in the creative business world! The things we have always known to be true about our businesses and about how the world makes their purchasing decisions are giving way to new truths. Those that previously relied on Facebook for organic content most likely began to divert their focus to Instagram & Pinterest or paid Facebook ads. You might have found yourself between different markets and struggling to maintain your brand voice amidst new challenges. Others experienced new, unfamiliar booking trends with potential clients.
Needless to say, many entrepreneurs finished the year feeling stuck.
Read MoreI've run businesses as a solopreneur since I was 15. It's always been my thing, although it took me until university to really figure out what direction I wanted to go in. From those early days to today, I've seen it all and dealt with a ton of common realities of working for yourself. Luckily, I grew up with a mum who was also an entrepreneur, so I somewhat knew what I was getting into. But for other people, you might not be aware or ever thought about these things. Solopreneurship is often romanticized as having incredible freedom and short work hours, and while in a way you're given a lot more control over your daily life, in others it's far more challenging than you can imagine.
Read More
