Posts tagged Marketing
10 Things You Should Do After You Launch Your New Brand
10 Things You Should Do After You Launch Your New Brand

You've hired the designer. Spent hours honing in on your vision and collecting inspiration. You've established your target audience and set up a game plan on how your new brand voice will attract them.

Then it's launch day. Now what?

So many people take all the right steps in the launch process until the actual launch itself! The last thing you want is for your hype to fizzle out or - even worse - never have hype to begin with! Here's how you can make sure your brand launch or re-launch is successful...

Read More
Marketing, EntrepreneurshipCaileigh KyleLaunching, Marketing Comments
What We Can Learn from Kylie Jenner's LipKit Launch Strategy
What We Can Learn from Kylie Jenner's LipKit Launch Strategy

If you're like me and happen to be a huge beauty addict, you've probably had your eye on one of Kylie Jenner's lip kits, but debated whether it's worth the hype. Jenner slayed the first launch of the product, with the first round selling out in under a minute. I ended up grabbing Candy K (#sorrynotsorry) when it launched again the second time. All six shades sold out in about 20 minutes that round. Since then, Kylie's micro-launches and restocks have continuously been quick to sell out.

The whole ordeal got me thinking a lot about how on point their marketing strategy is for this product, and how we can apply similar concepts to small businesses launches.

Read More
Marketing, EntrepreneurshipCaileigh KyleLaunching, Marketing, Sales Comments
How to Make Email Marketing Work for Any Business
How to Make Email Marketing Work for Any Business

If you run a business, any kind of business at all, and you don’t have an email list, you are missing out. Period. I often see a lot of business owners make these two mistakes:

NO-NO #1: They don’t have an email list at all.

This could be because they think it won’t work for them, they “don’t have the time”, or they worry about seeming spammy.

NO-NO #2: They do have an email list, but they never send anything out.

Read More
Marketing, EntrepreneurshipCaileigh KyleMarketing, Email Marketing Comments
10 Killer Tips for Writing Effective Blog Posts
10 Killer Tips for Writing Effective Blog Posts

Every bloggers goal is to create content that people feel compelled to talk about or share. In order for any blog post to be categorized as 'share-worthy', it needs to be hella intentional. Just tossing out content into the world isn't enough. Clicking that publish button is definitely not enough. You have to think of each post like an opportunity to connect with valuable potential subscribers/clients/customers. Remember: a blog post is no good for an audience of one. 

Read More
BloggingCaileigh KyleBlogging, Target Market, Marketing Comments