10 Things You Should Do After You Launch Your New Brand

You've hired the designer. Spent hours honing in on your vision and collecting inspiration. You've established your target audience and set up a game plan on how your new brand voice will attract them.

Then it's launch day. Now what?

So many people take all the right steps in the launch process until the actual launch itself! The last thing you want is for your hype to fizzle out or - even worse - never have hype to begin with! Here's how you can make sure your brand launch or re-launch is successful...

Marketing, EntrepreneurshipCaileigh KyleSeptember 5, 2016Launching, Marketing Comments

Why You Should Join a Mastermind Group

Working for yourself can make for some long and lonely days. It's super isolating to have to be the sole brain and life force behind your business, yet rewarding at the same time. You make decisions by yourself all day long, with nobody around to free you from that tunnel vision.

If you're sick of going at it alone, this is where mastermind groups come in.

EntrepreneurshipCaileigh KyleAugust 15, 2016Networking, Social Media Comments

What We Can Learn from Kylie Jenner's LipKit Launch Strategy

If you're like me and happen to be a huge beauty addict, you've probably had your eye on one of Kylie Jenner's lip kits, but debated whether it's worth the hype. Jenner slayed the first launch of the product, with the first round selling out in under a minute. I ended up grabbing Candy K (#sorrynotsorry) when it launched again the second time. All six shades sold out in about 20 minutes that round. Since then, Kylie's micro-launches and restocks have continuously been quick to sell out.

The whole ordeal got me thinking a lot about how on point their marketing strategy is for this product, and how we can apply similar concepts to small businesses launches.

Marketing, EntrepreneurshipCaileigh KyleAugust 10, 2016Launching, Marketing, Sales Comments

Brand and Website Design for Bridal Hair Collective

TA DA! Today is the official launch day for the new Bridal Hair Collective brand & website! It's been so great to work with Amy over the past few weeks to create a brand and online presence that reflected her quality of work and fabulous personality. As the name suggests, BHC is a collective of bridal hair experts based in Toronto (Canada) & Sydney (Australia). Amy wanted something minimalist, trendy, and romantic to attract her ideal client and needed a total overhaul - branding, website, marketing materials, the works!

My WorkCaileigh KyleAugust 3, 2016Squarespace DesignComment

How to Make Email Marketing Work for Any Business

If you run a business, any kind of business at all, and you don’t have an email list, you are missing out. Period. I often see a lot of business owners make these two mistakes:

NO-NO #1: They don’t have an email list at all.

This could be because they think it won’t work for them, they “don’t have the time”, or they worry about seeming spammy.

NO-NO #2: They do have an email list, but they never send anything out.

Marketing, EntrepreneurshipCaileigh KyleMay 23, 2016Marketing, Email Marketing Comments

Smart Targeting: Defining Your Audience

Not much can guarantee failure more than a disorganized brand message and an undefined target market. Even the most terrible products that seemingly have no purpose can attract a niche customer. When a business has no target market in mind, it's very clear. There is no focus. It's awkward to experience. No demographic-specific language. Or worse... conflicting wording. Language that speaks to everyone usually attracts nobody.

Narrowing in on your desired reader, client, or customer requires a really good understanding of your brand. If you haven't solidified this, then you've got to reel it in, honey.

Resources, EntrepreneurshipCaileigh KyleMay 16, 2016Target Market, Branding Comments